Bumble and bumble, hair extraordinaire, invited me to their Powder Room event in London, to launch their newest product, Prêt-à-powder.
Stylists were at hand creating fabulous hair dos using Bumble and bumble’s fantastic range – but specifically showcasing their limited edition Spray Chalk, which is so pigmented that will colour the darkest of hairs and of course, their new launch Prêt-à-powder.
Prêt-à-powder really brings back my teenage memories of using talcum powder as a late 90’s dry shampoo. Yeah, some days my head smelt of a (clean!!!) baby’s bottom!
The bottle has a gorgeous pink-ish pearlescent shade with a tiny hole from which very fine translucent powder, with a subtle fragrance, comes out. The powder contains a blend of clay and oat powder for dry cleansing and silica that sticks to strands creating volume and grip!
This product is described as a “blow dry extender”, a “lifeline for styling, giving it a second day to survive” and “essential for textured ponytails and easier to manage updos”.
Even though it does work as both, I see this more like a styling product than a dry shampoo. Applied on the hair, it soaks the grease and takes away a bit of the dirty look of a second day hair, giving back oomph, but I think a dry shampoo is still more efficient if the wash happened more than a day or two days prior to application! Be careful not to apply too much, especially if you have dark hair, as you need to pat a bit to get rid of the whiteness, even though the powder is not too white.
It delivers good volume and grip – it lifts the roots and really (really!) amplifies your backcombing, giving your hair some zhush!!! The effect last well through the day. This is great news for me, owner of a limp mane.
A lovely little thing that is! It now lives in my bathroom for a morning hair pick me up!
Prêt-à-powder will be available from the Bumble and bumble website, Space NK, John Lewis, Selfridges, Liberty, selected Boots nationwide and network salons from the 27 of January 2014. Not too long now! Suggested price is £21.50 for 2oz.
The lovely event took place at the Ice Tank in Covent Garden and the delicious candy floss was supplied by the lovely ladies from Hot Spun Sugar. Thank you Chalk PR and Bumble and bumble for having me!