There is something about Benefit I canto quite gauge. I love their packaging, adore the name and the concept behind their products, see thousands of people who swear by them but nothing I tried seemed to quite work for me.

Until now. To my surprise, at the uber generous QVC SS16 press preview bag, there was a Benefit They’re Real! Tinted Lash Primer.

Let’s start with the brush. It’s a plastic, with super thin and flexible bristles in varied lengths that will get right in there, on to every little lash. It also has a spiky end, which is fabulous for lower lashes.

The formula is gel, in a watery brown colour, which is great and can be used on its own for a lighter, feathery and super defined look.

But as a primer it truly shines. It separates and defines, conditions and gives a little bit of lift and volume.

Mascara application (admittedly, my new found love from Charlotte Tilbury), is somehow smoother, lashes go that extra mile in terms of length and separation.

Am I about to start a love affair with Benefit?! Not yet, but I am not dismissing it. At all.

The Benefit They’re Real! Tinted Primer costs a brilliant £14.55, plus £2.95 p&p from QVC. You can also get it in shops nationwide, as well as online.

Beauty at QVC is something I have rediscovered recently. Apart from having an extensive range of amazing big known and boutique brands and great prices, they will also carry exclusives and special packs which usually carry a very special price tag too. Well worth checking for all you beauty needs!