So I read a few articles in the past weeks – from business to fashion magazines – about Mink, a 3D printer that creates makeup. Yeah, you heard it makeup – lipsticks, eyeshadows, blushers – cream or powder. You name it, any colour. Yep.
Harvard educated Grace Choi caused waves at TechCrunch Disrupt NY when presenting her prototype, and printing eyeshadow on stage. Basically, you can pick colour pick (using the hex number) and the printer uses a cosmetic-grade FDA approved dye and prints onto a powder substrate that is like the raw material of regular makeup that can be found in the shops.
Her presentation/demonstration with blusher can be seen below:
Her idea came from the lack of products to match her ethnic skin when growing up, and also the lack of more “out there” colours, that made her feel weird that she wanted something that was not available. Think we’ve been all there. She said that the printer enables girls to “create their own definition of beauty”.
The printer itself should be about the same size as a Mac Mini and be available later in the year, for around US$300, initially, and it is targeted to 13-21 year-olds. Now, that is a super affordable price (for a grown woman, not the target public), if you ask me, to create unlimited amounts of makeup.
Of course, the materials costs are still unknown – will they be sold exclusively by Mink itself? Could we get it from any retailer? Will the end product be that much cheaper than a nice shiny packaged good?
I still haven’t decided whether I am or should, be excited about this. I will make up my mind when I see it.
Read the full article on Techcrunch, where I first saw it a few weeks back.
What do you think? Do you believe this could revolutionise the beauty industry, as some magazines claimed?