Timeless Beauty is indeed a very appropriate name for Dame’s Joan Collins‘s beauty line, for obvious reasons. At 81, whatever her secret is, I want a piece of it.

Of course, you all know I cannot say no to a red lipstick, so this was a clever move to get me on their side.

Having said that, I am very skeptical when it comes to “celebrity” beauty products. Usually, the heavy names behind a product mean it will sell anyway regardless of quality, so that is usually let down.

However, I am happy to report that this is not the case with Dame Collins’ line – not only does it have luxurious packaging, it also pays up in colour and durability.

The Divine Lipstick in Crystal is pretty much my perfect red – classic, true red to suit most complexions it adds instant glam to any production. Well, that’s how I felt.

As Joan says, “Lipstick is, to me, the Queen of cosmetics.” Indeed.

Pigmentation is great, providing a fabulous colour coverage and depth with a gloss finish – which made me a bit nervous as I am a matte advocate – but durability was amazing for the finish; one of the best I’ve seen.

And for that finish, my lips looked great (even if I say so!). Once you pick it up from the bullet with the brush, the lipstick seems to “melt” a bit, creating a lovely smooth consistency which is prefect for perfect application.

I used it with the Joan Collins Contour Lip Pencil with Brush in Red, which matched it perfectly and is so lovely that deserves an individual review, coming soon!

Apart from delivering superb colour, this product also care for lips by actively hydrating them, so lips feel softer, look fuller and more luscious. After 30 days, it showed in tests to improve hydration levels.

Back to the packaging, it comes in a box and the bullet is gold with a great weight to it. It’s somewhat art deco and reminds me of makeup set on perfectly arranged dressing tables of super glamorous women in old Hollywood films. Love it.

It also brought back childhood memories of the lipsticks I used to steal from my auntie, when light plastic wasn’t that prevalent in packaging.  This product is paraben and mineral oil free and not tested on animals.

The Divine Lips lipstick comes in nine amazing colours and cost £18 each. It can be bought from the Joan Collins Beauty website (free UK postage over £30), Urban Retreat in Harrods (London) and QVC.

And, oh, there is a nail polish in the same shade of red…. just putting it out there.

This post contains PR samples. This review, however, is based on my experience with the product and reflects my honest opinion on them.