One of the best things about being a blogger is discovering brands you’d probably never come across weren’t for the blog. And Reina Rebelde is one of them.
Not long ago FeelUnique invited me to an indi brand event, ahead of the IndiBeauty Expo. Don’t get me wrong – I am a lover of all types of beauty brands, big or small – but there is something special about independent brands and the individual(s) who managed to instill they point of view, passion and dreams, onto the brands. It is a very personal outcome a lot of the times.
When I looked at Reina Rebelde, I knew the brand would resonate with my personality. Latin connections aside, the aesthetic and range of products are really “my thing”. And it does help they are great products too!
The Bold Lip Color Stick in Brava could not be more “made for me”. A bold neutral classic red compliments many a complexions and I am sold. Durability is great, pigmentation fantastic and application good – you do need a lip liner for a sharper finish. Obviously very elegant but fierce, as all good reds.
My daily eye makeup is made of neutrals. And the 4 Play Wet Dry Color palette in Azteca hits the spot. The quad has chocolate, rose gold, metallic gold and bronze hues for sophisticated day and night looks. I think it could do with a lighter gold for highlight, but overall, this palette is super versatile.
Pigmentation is fantastic, they eyeshadows are buttery soft and super blendable with great durability. And it takes you from desk to dancefloor effortlessly.
Finally, a the Rebel Eye Definer Liquid in Zapatista is a fine jet back liquid eyeliner. Now, you will now liquid is not my favourite type of eyeliner as I can make a huge mess but the a hard tip fine applicator makes the job easy and precise.
It dries super black with a slight gloss finish and durability is exceptional. It does not budge once dry.
I don’t often go on about the brand itself, but I feel I have to on this one. Products are made in the U.S. (proudly as they state!) and are cruelty free. They endeavour to use vegan ingredients; however, products are not created in a vegan-only facility, and some products (not the ones reviewed here) may contain trace amounts of carmine.
“For today’s mujer” (woman) is their motto and I feel they meet that – beauty that is, well, beautiful, but edgy, a bit tough and a slight retro touch. It is a mix of a woman mixed background that makes her so special and unique – it talks from experience and I really like that.
Regina Merson, the founder, grew up in Mexico and got inspired by a telenovela “Rosa Salvaje” (which also made it Brazil) and her mum’s makeup rituals. The brand embodies that heritage as well as an American existence. Being from Brazil and living in the UK, I totally understand the beautiful, and sometimes conflicted balance of not losing where you came from, but at the same time shaping the person you are based on your environment.
Currently you cannot get products individually in the UK but you can get gorgeous kits from FeelUnique.
You know the drill, but I’ll say again: this post contains GIFTED PR samples. This review, however, is based on my experience with the product and reflects my honest opinion on them.