In my life, I had many fragrances. I dropped fragrances I loved but reminded of heartbreaks and (maybe) excessive nights out. I impulse bought. I re-purchased. I had “signature scents”. I was faithful, then promiscuous with my perfume choices.

However, I never found a scent that seemed to be “built for me” in so many levels: the bottle, alluring to my love of shoes, the strapline, once attributed to me by a rapid burning flame, the notes that talk my heart. The good girl I claim to be, but well…

Good Girl, from Carolina Herrera is a delight. I mean, look at that killer stiletto bottle. Sensuous and dark.

Admission: I wanted not to like this perfume as I wasn’t looking for a new one. However, as every good torrid love affair, I ended up falling head over heels.

The strong base of toasted tonka beans, cacao, vanilla and coffee (the “bad” side) settle the sweet flowery tuberose, jasmine sambac and iris heart (the “good side”), which also contains some sandalwood and the top note is almond.

As every woman, Good Girl is multifaceted. It’s strong and delicate. Explosive and elegant, playful but determined. I could go on forever, but you get it.

I cannot say enough how vanilla, tonka, chocolate, jasmine and iris make the perfect scent for me, in any combo.

Jasmine holds beautiful childhood memories of when my dad took me for walks in the evening and the jasmine flowers’ scent permeated the warm nights in Brazil. This concoction just hits the spot for me.

Now… the strapline: “It’s so good to be bad“. I had ONE date with someone I spoke to an awful lot prior and after that date. We spoke a lot with hashtags (judge me, go on).

#GoodToBeBad was “me”. Always followed by a comment “but it’s so good to be bad”. It makes me laugh, but in a way it kinda gives a bit of my personality away.

As I am all heart-eyed emoji, I thought I’d get topical on National Fragrance Week (5-11 March) and express my love to my brand new squeeze!

I got mine (50ml) from Indulge Beauty, but it is widely available from Boots, Superdrug, Debenhams… name it, you can find everywhere online and in-store from £49 (30ml) to £96 (80ml).

written by Dani

Yes, I bought this one. It’s a labour of love. 

Indulge on beauty!

Beauty. Heaven. There is no other way to describe the haven that is Indulge Beauty at Westfield Stratford.

Think makeup, nails, fragrance skin, hair and body care for men and women from over 120 cult, classic and emerging brands under on roof. For all tastes, all budgets.

I was really impressed with the quality and selection of the brands present. Being a beauty blogger, obviously I knew many, but there was a lot still to discover.

Also, the dedicated male beauty area caught my eyes – a comprehensive and approachable offer even for the shyer men starting to get into skincare and grooming.

And their fine fragrance section? To die for. Got me all in love with Eight & Bob (the Original) and I shall get my claws on it at some point.

I left the shop with a gorgeous Capsule box, which only lightly touches on the breadth of the beauty offering from Indulge; from well know Urban Decay, Glam Glow and Beauty Blender, to cult Skin Laundry and classic Clarins and GHD; this just a tiny sample of what you can expect from a place which seems to have it all.

The idea behind Indulge Beauty makes me even fonder of it: a place where the real YOU is celebrated, with their mantra: Be bold, Be brave. Be you.

The best thing? At Indulge Beauty you can get a routine tailored for you – think a shampoo from one brand, conditioner from other, mask from a third; eyeliner from brand A, mascara from B; day cream from brand X, day cream from Y… you get the idea.

Most importantly, advice is neutral, focused on your needs and you can get all in one place!

What better than killer beauty to highlight that bolder and braver you?

From the guys behind The Fragrance Shop, Indulge Beauty is located at Westfield Stratford (Unit 20, The Arcade, Montfichet Road, E20 1EH), in London (soooo close to me, how lucky am I?).

I also popped in (I do all the time) yesterday and was received with friendly, but not obtrusive or pushy smiles, great advice and fun chat (I talk too much so I always initiate).

You can also shop online at indulgebeauty.com, as well as read a bit more about them and what beauty revolution they are plotting!

written by Dani

You know the drill, but I’ll say again: this post contains PR samples. This review, however, is based on my experience with the product and reflects my honest opinion on them.