Coffee addiction: who’s guilty?
To fuel my daily fix, Hello Jo, a British born – Korean developed brand, brings caffeine as an active ingredient to my beauty regime. And I love it.
We know (some better than others) how great a stimulant caffeine in, so it sounds quite sensible to harvest its benefits in beauty. I also love the look of the branding and packaging!
Hard to pick a favourite from the products I tried. I’ll start with the amazing Bright Eyes Jelly Masks (£20). What’s amazing about them? Glad you asked.
First, it comes in a pot with 30 pairs. Yes, you heard it right: 30 pearlescent pink pairs swimming lovingly in an amazing caffeine, aloe vera and pomegranate serum which stimulates skin in the area to reduce puffiness, brighten dark circles, re-energise and revitalise. It also contains Acmella oleracea (toothache plant) to help soften lines.
It is cooling, soothing and super moisturising. The 15 minute-ritual is even more delightful if you keep the jar in the fridge.
I’ll move on to hair as I absolutely love the Stay Strong Volumising Caffeinated shampoo (RRP £12.50/200ml), which on top of caffeine, also contains walnut seed extract for growth stimulation and coix seed for scalp exfoliation.
The shampoo is so fresh and slightly tingly on application (which I love), foams well and leaves hair feeling squeaky clean and soft. Maybe the jar is come from needs to be made of slightly softer plastic and be more squeezable.
Follow up with the Stay Strong Volumising Caffeinated Conditioner (£12.50/200ml), with hydrating coconut oil to ensure smoothness. The conditioner is light but effective, making hair feel soft on application and after rinse, with no weight.
A new way of using hair masks was presented to me: a practical wrap for the length. This ensure the hair mask goes where it is needed and not on the roots, where it can actually cause damage.
The Pack of Power Hair Mask (£15 for 3) has active caffeine, of course, as well as argan, olive and moringa oils. Just make a ponytail and pop it in the mask bag for half an hour or even overnight for added support to hair growth and reduced damage, as well hydration and nourishment. So soft.
Moving on to lips. Kissable, right? No? No problem! The Speak Up Bubble Lip Mask (£12.50/30ml) is full of fruit enzymes and caffeine for super exfoliation.
Rub the gel formula, which also has vitamins A and C, on lips and watch it bubble up into foam to help remove dead skin to reveal smoother, more plumped and nourished lips. Really fun and quick to use!
All products are free of parabens and never tested on animals.
Hello Jo ethos is set on women supporting women, seen mainly through their partnership with Rosa, the UK-wide Fund for Women and Girls, where they donate 50p from each product to help the fund’s mission to mobilise resources for women equality.
Rosa does that by raising money and investing in grassroots women’s movements by offering grants, mentor-matching, training and networking. Makes me love them even more.
Hello Jo is available exclusively at FeelUnique – get in there!
You know the drill, but I’ll say again: this post contains GIFTED PR samples. This review, however, is based on my experience with the product and reflects my honest opinion on them.