Makeup is certainly one of the keys to my heart, up there with food and shoes. As a lover of all things pretty, I would obviously fall head over heels for Winky Lux, a gorgeous free from parabens, sulfates, gluten, phthalates, animal testing and any cruelty brand from NY, that lives up to their “addictive beauty” strapline.

I went to their magical event that gave me not only unicorn lattes, flower explosion and cuddles with their mascot, but also (and best part) exposure to their fabulously extensive range of downright pretty and excellent makeup.

It is hard to pick my favourite from the items I brought home, but I will start with one of their best sellers, the only one on this post that is not a launch: the Flower Balm, which is clear on the bullet, and works with your won pH levels to create the perfect-for-you lip stain.

To top off the prettiness, there is a real chrysanthemum inside, in different colours, and coconut scent. No wonder I love it! It’s so lovely to wear and gives lips that very healthy colour and a boost of

Brand new is the Watermelon Jelly Balm, a pretty translucent pink bullet and pretty watermelon seed packaging. Smells and tastes watermelon, so a delight for the summer.

And, as the Flower Balm, it is pH activated, so it creates the perfect pink for you.

My love of glitter is never ending, so I was happy to see the Disco Gloss (£13) in my little bag. I got the Foxy shade which leans towards orange-gold iridescent glitter.

However, as another pH activated product, the base turns into a darker shade of pink just like that. And it not sticky or gritty! I was very surprised at how much I love this gloss!

Another launch is the Matcha Lip Treatment (£13), with real green tea powder and food grade vanilla, as well as coconut and avocado oils, vitamin C and caffeine.

It is clear and works to soften, repair and protect lips. Smells good enough to eat and applies so well, giving the lips a very soft sheen.

The Pucker Up lip plumper in lemon cake (£17) is a very light gloss that delivers a light pink sheen and slight tingle for that extra plumping.

Finally, a non-lip product, equally pretty: the White Tea Tinted Veil (RRP £19). A very light tinted moisturiser, it is infused with calming white tea and contains pomegranate extract and vitamins A and E which together help protect and nourish skin.

And the best thing about it: it has that very important SPF 30. A downside is that it’s only available in 5 shades. I have medium-deep which is ok for me when tanned, but I suspect usually I’d be bang in the middle medium.

Also, if you are not a fan of scented makeup products, this might not be for you. As for me, I love the delicious smell. Texture is light, it applies very well and sits nicely on the skin, with average durability if not set with a powder.

For a light coverage product, I feel it offers decent evening out of colour and cover, especially bearing in mind I am a full coverage foundation person. Thumbs up!

I need to point out that packaging is absolute stunning – I live the lip balm/lipstick bullets, and the outer packaging is a work of art in every product.

A must see is their eye palettes and powders – I cannot wait to get my hands on them! And it does not stop there; for example, their Steal My Heart lipstick pills and highlighters are gorgeous. This selection is such a tiny dent in the Winky World of Wonders!

I love that they are trendy and indulgent, but use luxurious, interesting ingredients, the design across every single product is fabulous and the price point, in my view, fair. I am now a confessed Winky Lux fan – it does seem It’s a Winky World indeed!

And you can get Winky Lux products at Boots (including in-stores), FeelUnique, ASOS and Harvey Nichols. Also worth checking their website to see how much amazing stuff they have!