New season campaigns

Sigrid Agren, Joan Smalls, Emily Baker and Abbey Lee, with boys Lenz Von Johnston, Anthon Wellsjo, Duco Ferwerda, photographed by Mert & Marcus. Just checked out this Vogue picture gallery on the best shots from this season’s advertising campaign.  Luxury brands, big names and great photographers – I really loved this selection.

The Gucci shot, by Mert & Marcus, is by far my favourite, I adore the colours – this is the kind of new season image I have in my head  – the outfits are luscious, there is fur, there is drama, (there is a guy!!!), the composition is great, the light, the make up… all so wonderful!  Yet, what I really love about this picture is that it oozes decadence.

I was also keen on the pictures from Armani (image 5) , Tom Ford (image 11) and this amazing dress from Donna Karan (image16), wow!

Must be noted though, as much as I like Helena Bonham-Carter/think she is a good choice for Marc Jacobs/the shot is indeed imaginative (image 22), to me, it looks a bit odd, as if she is a cut up mermaid and even though I think this was the intention, it just makes me feel a bit funny. Having said that,  the more I look at it, the more I like it,  in a very weird way – Bonham Carter is definitely the right choice for such a quirky snap!

Which one is your favourite?

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