Beauty reimagined: Fabled by Marie Claire

fabled-by-marie-claire-review-1Imagine a gorgeous place where your favourite beauty brands come together. That would be enough, right?

Add some beauty experts edits and opinions, from a leading magazine, to make your life easier when choosing the best products for you.

fabled-by-marie-claire-review-2Then, top it off with a real shop full of friendly and approachable professionals in the counters.

Enough? Thought so, but there’s more: online shop with the superb Ocado delivery service, within a chosen 1 hour time slot.

Too good to be true? Maybe, but it’s real. All this is Fabled by Marie Claire.

And you can experience it right now as I have an exclusive 15% discount code for you, lovely readers, to start shopping online right now: VOU039323938, valid until the 26th October 2016. 

To me, the concept is genius: an online shop tons of amazing beauty brands covering makeup, skincare, hair and fragrance, supported by the magazine expert edits, reviews and trend watching.

Beauty lovers that might be short for time, or are not sure about what red lipstick to go for, now have a haven to make their lives easier and help them nail they beauty needs.

And The Fabled Shop in London’s Tottenham Court Road? Dreamy!

fabled-marie-claireI was about to place my order at fabled.com and decided I needed a new foundation. Took the opportunity to try the new Urban Decay All Nighter foundation.

So I went to the shop for a colour match, as I work nearby. Even though I told the lovely makeup artist on the UD counter I was not buying, she was lovely, helpful and super friendly.

I also wanted to get myself a new eyeliner – I went for Estée Lauder Little Black Liner. Obviously both will be reviewed soon!

fabled-by-marie-claire-review-3Now to the order. The site is clean, well categorised, so it is easy to use and find what you’re looking for. You can also look for specific brands, skin concerns, the Marie Claire edit and specific filtering within categories.

They have an online chat to help you in those decisive hours and placing the order is very quick and painless, with Ocado delivery (free over £15, £3.90 otherwise) slots from 5:30 am to 11:3pm.

And you can attach it to your grocery shopping. Now, that’s as exciting as it is dangerous!

Remember, you can get 15% off right now with my code VOU039323938, valid until the 26th October.

fabled-by-marie-claire-review-4At fabled.com and at their fabulous The Fabled Shop at 21 Tottenham Court Road, London, you can find Aveda, Aromatherapy Associates, Balance Me, Bobbi Brown, Benefit, bkr, Burberry, Clinique, Caudalie, Crabtree & Evelyn, Chanel, Dolce & Gabbana, Essie, Eyeko, Estée Lauder, Eylure, ghd, Giorgio Armani, Gucci,  Hugo Boss, He-Shi, Lancôme, Lipstick Queen, L’Oréal Paris, Marc Jacobs, Maybelline, Nails Inc, NARS, OPI, REN, Rimmel, Seche, St. Tropez, Skin & Tonic, T3, This Works, The Balm, Tom For, Urban Decay, Zelens (breathe) and much more.

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You know the drill, but I’ll say anyway: this post contains PR samples. This review, however, is based on my experience with the product and reflects my honest opinion on them.

New season campaigns

Sigrid Agren, Joan Smalls, Emily Baker and Abbey Lee, with boys Lenz Von Johnston, Anthon Wellsjo, Duco Ferwerda, photographed by Mert & Marcus. Just checked out this Vogue picture gallery on the best shots from this season’s advertising campaign.  Luxury brands, big names and great photographers – I really loved this selection.

The Gucci shot, by Mert & Marcus, is by far my favourite, I adore the colours – this is the kind of new season image I have in my head  – the outfits are luscious, there is fur, there is drama, (there is a guy!!!), the composition is great, the light, the make up… all so wonderful!  Yet, what I really love about this picture is that it oozes decadence.

I was also keen on the pictures from Armani (image 5) , Tom Ford (image 11) and this amazing dress from Donna Karan (image16), wow!

Must be noted though, as much as I like Helena Bonham-Carter/think she is a good choice for Marc Jacobs/the shot is indeed imaginative (image 22), to me, it looks a bit odd, as if she is a cut up mermaid and even though I think this was the intention, it just makes me feel a bit funny. Having said that,  the more I look at it, the more I like it,  in a very weird way – Bonham Carter is definitely the right choice for such a quirky snap!

Which one is your favourite?