Image: H&M

Not that Olivier Rousteing needs a high street collab to become even more relevant. Not at all, but he prodigy at the reins of Balmain is about to give the high street sexy hot – and enlisted a couple of friends to help him along the way (again, not that he needs that either!).

Announced via a Billboard Music Awards’ red carpet walk by Balmain’s creative director with no one else in his arms than Jourdan Dunn and Kendall Jenner, wearing some of this creations for H&M, it only cements his innovative, up-to-date and fun reputation in fashion. The image, making the collab official, emerged soon after.

Rousteing says that, collaborating with H&M will allow him to “talk to his generation”, his main aim as a designer. Making the high fashion world of Balmain accessible to all. It even has a hashtag on the back of it: #HMBalmaination.

The previewed pieces were a midnight-blue velvet wrap blazer-like mini dress with white beading, including pearls (hallmark of the brand) and red satin miniskirt, wide gold belt and a top with braided fabric detailing, which recall Balmain’s statement jackets and over the knee, high heeled boots. I wonder if his outfit is also part of the preview…

It won’t be until early November (5) that we, mere mortals, can get our paws on the pieces, which will count with men’s and women’s clothing and accessories.

We will be sure to see the full collection before that, so keep your eyes peeled and start picking your favourites.