This is my second Pure London show; I attended the first one back in February, and this time, the show was actually bigger.
Rather than looking for trends (which I do anyway, but it is such an enormous space, with so many styles), I look for new brands that excite me and revisit some of my favourites.
At the beautiful Choccywoccydoodah secret garden, Chase PR has shown us some of their clients new collections for the next season.
The garden is indeed quite secret – I had no idea it was sitting at the top of their building. And yes, it is a garden, with a bright green fake grass floor, benches, plenty of flowers and my favourite spot: a romantic rope swings with roses at the top.
Fuelled by plenty of sugar and delicious coffees, hot chocolates and juices, we waltzed through the goodies.
Their clients include Elie Tahari, Julian Hakes, French Connection, Red or Dead and LaidBack London, Sebago bringing in the shoes, Transitions lenses, which were in the quirkiest frames, Chesca and Red or Dead clothes and Storm watches and jewellery.
My picks are the rose gold watches from Storm, as well as some of their rings, the French Connection black and white slingback, Elie Tahari’s metallic pink high heel sandals and a zipper stiletto and the amazing Bocca glasses frames from Face a Face with Transitions lenses (which I am absolutely in love). I couldn’t leave Hakes’ Mojito engineered shoes out – although I prefer the black to all the amazing patterns they had on show.
Thank you so much Chase PR for having me that morning, especially to the lovely Charlotte who showed me around!
And judging by the looks of the collections, it seems warmer weathers is not the only thing to be looking forward to for the next season!
So Many Lovely Things 