This is my second Pure London show; I attended the first one back in February, and this time, the show was actually bigger.

Rather than looking for trends (which I do anyway, but it is such an enormous space, with so many styles), I look for new brands that excite me and revisit some of my favourites.

Last February, I discovered amazing brands (Poppy Lux, The Rogue + The Wolf), which I looked out for the summer and will certainly kept an eye on.

This time, wasn’t any different – I was just a bit surprised I didn’t pay that much attention to the shoes!

I visited some of my favourites; Julian Hakes, Ravel and French Connection had lovely designs, amazing sandals!

Little Mistress had a few impressive shoe models, which I will certainly go for!

Accessories

This time, I was a sucker for handbags – especially Just B Bélle, which presented amazing round box handbags which have a little mobile charger inside – pretty  and functional. And some have animal hair. I love animal hair on bags and shoes.

Today I’m Me also had lovely handbags, and I particularly like their PU collection, in quirky shapes, like the envelope one (my fave). Their leather collection is not far in prettiness – love the asymmetrical details and colours.

Pretty clutches from Tala also caught my eye.

 

Jewellery is usually a weakness of mine in the show and I kept in with the tradition.

Love the dainty rings from by boe INEZ, as well as their earrings – so delicate, so clean. Would wear them all.

Hultquist also had a fantastic collection, lots of intricate shapes, but their peacock range really mesmerised me. I want it.

Nazar Berlin also had some pretty bracelets, rings and lovely double heart and star necklaces.

I also had a chance to see hats and fascinators from Karen Morris, and was truly impressed.

Clothes

Pretty dresses – I am all about pretty dresses!

Starting with Lowie – in love with their picnic check, wave print and broderie anglaise ranges. So pretty, so girly, so gorgeous!

Then Mod Dolly… ooooh, the coordinates are soooo pretty, with lovely prints and cuts. Their macaroon skirt and top… *sigh*. NEED it.

Poppy England also has fantastic prints – all inspired in stories that feature the character Poppy, her friends and adventures, so all very very adorable. These are past collections (they are keeping the new ones under wraps), but the summer ones are even more fantastic, I promise. They do women’s and girls clothes. Dreamy

Vanity Project by Limb showed gorgeous vintage inspired skirts and dresses in the quirkiest prints. In love.

Also saw an amazing scalloped jacket from Paper Dolls.

The Meekat had lovely prints in very nice shapes. I also liked their contrasting coordinates.

 

And talking about those… Lovely coordinates all around. Little Mistress had a great metallic one, Glamorous had flowery and the prettiest trousers and top one. Also in love.

Finally, fur jackets always catch my eyes – especially the ones from Little Mistress and Traffic people, which also had a nice coordinates.

Always great to go to Pure London, registration is straight forward, venue is great and I felt this year exhibitors were more receptive to bloggers (me!)! It was also a lot of fun!

Already looking forward to the next one and looking out for all the brands I discovered!