When I heard my beloved V&A was going to open an exhibition called “Shoes: Pleasure and Pain” I was filled with excitement, after all, it focuses around my magic word: shoes.
Not only that, it looks at footwear extremes, a subject, in fact, I am particularly fascinated by. On top of it, these 250 pairs, spanning 2,000 years, 20 countries and 70 designers, chart cultural, sociological and historical significance of shoes, as well as their power of transformation, which I can personally vouch for. And obsession.
You can read my squees of excitement here when I found out about the exhibition – so you can only imagine the extra loud squee for me being at the preview and seeing it all three days before it opened to the public.
This is my second Pure London show; I attended the first one back in February, and this time, the show was actually bigger.
Rather than looking for trends (which I do anyway, but it is such an enormous space, with so many styles), I look for new brands that excite me and revisit some of my favourites.
When I am not even close of having enough of the Mojitos, Julian Hakes comes up with these exquisite beauties to mark the release of Marvel’s Captain America: The Winter Soldier.
Taking inspiration from “The Black Widow” character, these shoes are quite distinct from the Mojitos; although you can clearly see they are a Hakes’ work of art. It has a star-shaped heel. YES. STAR SHAPED. Love it.
I am not quite sure how I feel about getting excited about Autumn/Winter 14, when 13 is not even over and I am so looking forward to Summer – in my head, I just have all shades of pink, canary yellow and chartreuse and longing for extended daylight.
However, I just loved the chance to be surrounded by trends and so many exciting clothes, footwear and accessories at Pure London Fashion trade show. And now I feel mentally prepared (and with a list to what look out for!) for at least 2 seasons!
One day, his architect mind wondered off to question why high heels needed a foot plate – and this was the beginning to the conception of the award-winning Mojito shoes by Julian Hakes.
I am a huge fan of shoes (I am sure you hadn’t noticed before!) and I really love the different – a twisted heel, an innovative design, and unusual feature, so there is no surprise I am a fan of the Mojito (especially when it takes it’s name from a fresh concoction of rum, lime and mint!).
Designer and architect extraordinaire Julian Hakes is at it again – he created a version of his work of art Mojito shoes to mark the release of Marvel’s Thor: The Dark World in the UK.
Describing his hand-carved shoe as what would be a very special and unique a gift from the Thor’s heart and made in Asgard for his companion Jane Foster, Hakes also said he “wanted to draw on some of the strong iconography of Thor and his character but in a subtle way which reflects the deeper, darker storyline and imagery of the film”.
He then created a Mojito shoe “as if it had been hammered by Thor, using Mjölnir, from a solid block of titanium or rock”. And the result is quite something! I love the colour and texture and I can see clearly he managed to convey all the ideas that inspired him!
I find it too cute that a superhero would gift their loved one with shoes. Well, he would certainly get it right if he managed squeeze in some shoe-hammering time between fighting the baddies.
If you are not getting yours from your superhero boyfriend, you can see and shop the whole Mojito shoes range for us, mortals, at the Julian Hakes website.
At the beautiful Choccywoccydoodah secret garden, Chase PR has shown us some of their clients new collections for the next season.
The garden is indeed quite secret – I had no idea it was sitting at the top of their building. And yes, it is a garden, with a bright green fake grass floor, benches, plenty of flowers and my favourite spot: a romantic rope swings with roses at the top.
Fuelled by plenty of sugar and delicious coffees, hot chocolates and juices, we waltzed through the goodies.
Their clients include Elie Tahari, Julian Hakes, French Connection, Red or Dead and LaidBack London, Sebago bringing in the shoes, Transitions lenses, which were in the quirkiest frames, Chesca and Red or Dead clothes and Storm watches and jewellery.
Entering the secret garden
All sugary goodness
Oh, that swing ❤
I am indeed
Storm watches – pretty rose gold
I love the floating bits on this Storm watch design!
Pretty Storm watches and jewellery
Lovely rings from Storm
Object of my desire: Face a Face glasses with Transitions lenses
His and hers. LOVE
Lovely frames with Transitions lenses
Pink Elie Tahari. How amazing is this?
Hard to choose a fave. Elie Tahari rocks
And another Elie Tahari
A beautiful sample from Elie Tahari’s SS14 collection
And some more Elie Tahari
Shoe porn from French Connection – classy!
More footwear from French Connection
The famous Mojito shoes from Julian Hakes
Zebra Mojito, anyone?
Shoes with a conscience from LaidbackLondon
Shiny, sparkly fabric from Red or Dead
Pink leopard from Red or Dead
Can’t have enough leopard, really!
Red or Dead shoes
Sebago docksides – pretty colours!
Beautiful beading from Chesca
Some more – pretty!
And another one
Love the shirt from Antony Morato
My picks are the rose gold watches from Storm, as well as some of their rings, the French Connection black and white slingback, Elie Tahari’s metallic pink high heel sandals and a zipper stiletto and the amazing Bocca glasses frames from Face a Face with Transitions lenses (which I am absolutely in love). I couldn’t leave Hakes’ Mojito engineered shoes out – although I prefer the black to all the amazing patterns they had on show.
Thank you so much Chase PR for having me that morning, especially to the lovely Charlotte who showed me around!
And judging by the looks of the collections, it seems warmer weathers is not the only thing to be looking forward to for the next season!