I am not quite sure how I feel about getting excited about Autumn/Winter 14, when 13 is not even over and I am so looking forward to Summer – in my head, I just have all shades of pink, canary yellow and chartreuse and longing for extended daylight.
However, I just loved the chance to be surrounded by trends and so many exciting clothes, footwear and accessories at Pure London Fashion trade show. And now I feel mentally prepared (and with a list to what look out for!) for at least 2 seasons!
Pure takes place at London Olympia twice a year, showcasing the next season collections for buyers – it is only open to them and press!
I found it very organised – and huge, with plenty to look at. I found some brands I was already familiar with and really liked some of them were also showcasing some pieces of their coming SS14 Â collection – and kept me wanting to reach spring even more! One complain I have, some clothes brands exposing were actually quite hostile towards bloggers (I heard it from someone else too, not just my own experience) and I felt a bit intimidated at points. On the other hand, all the accessories and footwear exhibitors were extra lovely.
It was also great to meet the guys behind Blog Branch and their fun photo booth!
I can confidently say that my favourite discoveries were The Rogue + the Wolf, with their amazing 3D printed jewellery – seriously in love with many of their exquisite pieces – and Poppy Lux, which are bringing amazing pieces for the SS13, so no need to wait too long for it. Great prints and really cute pieces. My fave coordinate top and skirt should hit the website in April. I will be there!
Apart from that, other brands stood out.
For shoes, I have to say Moda in Pelle is looking great. Richness of details and some funky heels. My favourite Julian Hakes showcased the Mojitos with the new lining. It is soooo comfy! Plus, there are lots of small changes in the materials to make it even more comfortable. I couldn’t resist and had to try on a red one. Wow. Elie Tahari and French Connection also had amazing designs.
For accessories, I was glad to find Paper Thinks, which created bags and stationary in recycled leather. Lovely colours and impeccable finish on these eco-friendly items. Vendula had some fun bags and purses, with shops windows and street scenes – all very girly and cute. Makki showcased some amazing eel leather bags. Their clutches have great shapes and are so ridiculously soft, like butter. I could stroke them all day. The leather is ethically sourced and the colours are brilliant, staples black and grey side by side with bright yellow, fuchsia and blue. Beautiful! I was also mesmerised by all the Pamela Mann tights, from classic to mega quirky!
In terms of clothes, and most for Spring Summer 14, brands I already knew like Louche, Fever, Chi Chi, Love, Madam Rage and Little Mistress didn’t disappoint. Chi Chi is bringing two floral dresses (which I found beautiful, especially the purple one!) – it is the first time they do patterns! Little Mistress is bringing a 50’s inspired SS (which I love), Madam Rage comes with florals, pastels, print mash-ups, sporty. Love goes for cute and Louche retains their vintage twist. I also discovered Neon Rose with their lovely patterns and coordinates, Â Emmy with their quirky vintage style, Kevan Jon with some lovely patterns and puffy skirts (love the Florence dress!), Soma London with the most feminine and delicate clothes ever, Â Bannou‘s girly vintage, Darling with their embroided girliness, The Pretty Dress Company with heaps of, erm, pretty dresses.
On Monday night, I also attend the Naples Chamber of Commerce event, highlighting all the Neapolitan exhibitors in the show, as well as the UK Trade Industry catwalk show, the UKTI New Brits, showcasing new British talent, such as Colour Code, French Edit, Gypsey, Red, UK Brit and their new section Agenda.
So now I am looking forward to the spring even more! So much explore! And I al also looking forward to the next Pure London show, in August, showcasing Spring/Summer15! If you are a seller or buyer, you must get your brand out there! And if you are press, it is well worth registering!
So Many Lovely Things 
The 14 edition of Pure London was really cool ! I think you may be interested by the Pure London’s new edition during August 2015, here more details about it : http://blog.uppler.com/2015/05/22/the-pure-london-london/
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