It’s my go-to phrase when it comes to GOSH launches but it remains the truth: every season there’s at least one item that will stay with me until the next launch – but often longer.
As I mentioned before, GOSH is a gorgeous family company from Denmark with most of its products being vegan – in fact, only their lipsticks are not as they contain beeswax.
And of course, they have an amazing, extensive range of makeup products that keeps growing and becoming more and more fabulous!
For Autumn/Winter 17, there’s plenty to love. The collection has hit the shops late last month and I cannot get enough of it.
The Chameleon Primer Plus+ Skin Adaptor Anti-Pollution (£14.99) is amazing. If you know GOSH, you know their primers are amazing and this is not different, but with a difference: apart from organic oak extract, it has micro capsules of colour that burst upon application and adapt to most skin tones.
And, as the huge trend in beauty dictates, it has all important anti-pollution agents, in the form of CityGuard, a complex of two components of marine ingredients, to help protect our city folks’ skin against pollution. A delight to use, alone or as I prefer, a makeup base that evens out skin tone.
Now, the LumiDrops (£7.99) have been a little fave of mine for quite some time and the latest shades are lush. Rose Gold and just Gold (which I purchased as soon as it launched) are gorgeous.
The liquid gold is perfect for highlighting without being too powdery and glittery, catches the light beautifully and gives that golden hour beam to the face. For me, it’s an amazing base for double highlighting, something I do often.
The Strobe’n Glow Kit (001 Highlight, £12.99) wheel is great: 4 gorgeous shades including a holographic white/purple to satisfy out unicorn dreams.
Admittedly, I’ve been using the medium gold as a highlighter (doubles up amazingly with the gold Lumidrops) and the other two gold shades as eye shadows – they are amazing; the lighter for brow bone and inner corner and the more coppery one for the lid.
Then, I add a metallic brown from the fabulous “To party in London” eyeshadow palette (£11.99).
Amazing neutrals and a couple distinct colours among the 9, in this compact and affordable palette with great pigmentation, blendability and colour pay off.
I love “To be cool in Copenhagen” and still use it almost every day so having a metallic one is a dream.
And of course, nothing better to make your eyeshadow pop and stay then a good eyelid primer. This Eyeshadow Primer (£8.99) with polymer technology is a handy chunky pencil and smoker is great and really takes the eye shadows to another level to increase colour pay-off and durability.
The last mascaras GOSH brought out, I’ll admit, didn’t quite work for me but My Favourite Mascara (£8.99) is in fact on its way to be, ahem, my favourite mascara as it’s rather excellent.

With organic oak extract, its smooth formula and irregular shaped bristles catch every single lash and definition is amazing. The volume is not crazy, but length is fabulous so I am sold. And it melts in warm water!
The Brow Shape & Fill (£8.99) is a fab slanted pencil for precise brow filling. Grey Brown is the perfect shade for me and the pencil is soft, filling brows delicately.
It also has a filling powder, which is very nice, but I’d rather see a little brow brush on the other end!
A great pairing with the Lift & Highlight pencils (£9.99): double ended pencil to lift, define and highlight – and has many uses. To be applied on brow bone, inner eye corner and my favourite, the cupid bow.
So many people swear by the banana powder and GOSH now has their own. A Banana version of their fabulous Prime’n Set Primer & Mattifying Setting Powder, which I love because it is a fantastic setting/finishing powder, this one also eliminates redness and pinkness.
The Colour Corrector Kit (£11.99) is a pretty compact to cover all you concealer needs with an amazing 5 shades – neutral, yellow (for purple of blue imperfections), green (to neutralise redness), purple (to eliminate yellow undertones) and peach (for brightening the eye area and olive-skin radiance boost).
I am not massive on colour correcting but the creams are smooth and blendable!
Brow serum is a thing I struggle a lot, mainly because I forget to apply twice a day and then I remember when I am doing makeup, it doesn’t dry and I think I might go hair all over my face (yeah, crazy, I know).
Having said that, I’ve been giving the GOSH Growth Serum (£16.99), which contains SymPeptide XLASH, a (rather irregular) go. Too early to say if it really works but I’m enjoying it.
GOSH also does brushes and they are rather fab. This Mix & Fix Blender brush (£9.99) is, I found, perfect for highlighter placement. Precise, quite firm and it blends the life out of them, without killing the rest of the makeup underneath.
From this review, you can see I will have a few items accompanying me for the new season… Which one would be rushing to get your hands on?
You can get all the GOSH goodness from Superdrug.

Every season there are a couple of brands that will launch a product that stays with me for a long time. GOSH is certainly of them.
They are always focused on genuine Nordic ingredient, and are always introducing new ones into the lines. This season, meet the dandelion.
My favourite is the 001 Highlight Vanilla, which is a fabulous discreet highlighter, perfect to use alone or underneath a powder one for amped-up glow.
For the eyes comes the Volume Serum Mascara, which has the finest comb brush I’ve ever seen.
In the eyeliner department, there’s a fabulous super pigmented Giant Pro Kajal (vegan friendly, £7.49), the Giant Pro Double Ended Liner (£10.99). Durability is great and application easy, although I struggle a bit getting definition with kajals.
Now, the Eye Xpression eyeshadow quads (£8.99) are super useful: perfect size to have on the go, fabulous, versatile shades with the exceptional quality of GOSH shadows. Warm neutral BackToNature has become a fixture in my makeup bag.
Mentioned many times before, but always worth reiterating: every season, GOSH launches something that stays it me until the next season. Fact.
I’ll start with my favourite product in the collection, the Overnight Primer Oil Essence. It won my heart just for being an oil. However, it is an addition to the massive selection of primers that GOSH offers.
Still on the makeup/skincare territory, comes the Foundation Plus+. With a dewy coverage, this foundation and concealer in one also provide nourishment from liquid sea minerals, hyaluronic acid and bladderwrack seaweed.
Also for the face, there is the super practical Contour’n Strobe Kit. A massive disc with a pretty highlighter, a soft blusher, a pretty bronzer and a great contour shade, for only 12.99.
Moving on from skin, I have to talk about the Giant Pro Liner. This chubby eyeliner might seem impractical, but it’s a blessing for thicker lines – the way I like mine. The tip is just thin enough o produce a decent flick.
More on eyes, the Lash Sculpting Fibre Mascara contains fibres in its formula that attach to the lashes, offering super volume and length.
What about brows? Covered! Also with fibres, the Brow sculpting Fibre Gel is a all-in-one brow product, offering colour, filling, setting and boosting.
Of course, their superb Velvet Touch lipstick range gets some autumnal matt additions: Cinnamon, Cranberry, Grape and Purple.
Every season gosh does not fail to impress. They always bring something out that stays with me until their next launch – and beyond.
Decidedly neutral, and very matte, this baby is all you need to keep your eyes in check. And its size means it’s handbag-friendly and the day-to-night transition is easy-peasy!
My second favourite is the Lumi Drops. A lovely highlighter with a tint, this light liquid formula will apply well and stay.
One that is already available (all the others launch in March), the Primer+ Illuminating Skin Perfector is really great.
Their big launch are the lip oils. Rather similar to the Clarins ones, these are the first “drugstore” version of the product. I am not big on lip gloss, but these are not too sticky and offer good moisturisation to lips!
Of course, I couldn’t leave the lipsticks behind. I have a mini arsenal of GOSH lipsticks at home, which come in to play pretty much every week.
Finally, the eyeshadow pencils. Oh, how I love those. I do not joke when I say my beloved Charlotte Tilbury Don’t have that much on them. I have the metallic ones, from a few season ago and this time they brought them out in matte.
