Magnum Pleasure Store in Covent Garden, London is open

Lindsay Lohan attends the launch party for the Magnum Pleasure Store in London’s Covent Garden. PRESS ASSOCIATION Photo. Picture date: Wednesday July 1, 2015. To celebrate the store’s opening, Magnum has teamed up with designer Holly Fulton to create an exclusive necklace, incorporating Magnum through colour and design. Available to a select few competition winners, the necklace will be the key to a summer of unlimited freshly dipped ice creams at the Pleasure Store’s exclusive dipping bar. Photo credit should read: John Phillips/PA Wire

Lindsay Lohan attends the launch party for the Magnum Pleasure Store in London’s Covent Garden. Credit: John Phillips/PA Wire

Oh what a pleasure it is to work with Magnum ice cream! Who remembers last year fabulous dipping bar in Selfridges?

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