Oh what a pleasure it is to work with Magnum ice cream! Who remembers last year fabulous dipping bar in Selfridges?
If like me you’ve been longing to dip your Magnum in some lush chocolate and sprinkle with all weird and wonderful stuff, cry no more: the Magnum Pleasure Store is in Covent Garden, London, until 30 August.
I went to the opening, attended by Lindsay Lohan – YES, Miss Lohan herself, Holly Fulton, Jameela Jamil, Oliver Proudlock and Rosie Fortescue.
Just like the celeb guest (and ME!) you are now able to customise your own delicious Magnum ice cream: choose a choc – white, milk or dark, then prettify and yummify with toppings like rose petals, black sea salt, a variety of nuts and other amazing stuff.
Add a drizzle of choc and an M button and voilá: no ice-cream is like the other!
But the gem is to come: all guests were gifted with an exclusive “Key to the pleasure” necklace designed by Holly Fulton, in collaboration and inspired by Magnum, that holds the key to free ice creams until the pop-up store closes. Now, that is exciting!
If you didn’t attend the exclusive opening event, you too can get your hands on the necklace; Magnum is running lots of prize draws to gift them to members of the public.
Still, your very own Magnum costs only £4.50 (ice cream, chocolate dip and 3 toppings), and the shop is open daily – Sunday to Thursday from 12pm to 9pm and Friday + Saturday, 12pm to 10pm, so plenty of time to get yours, until 30th August 2015.
If you can’t get to London, check out the beautiful new Magnum Pink and Black flavours available from a retailer near you!