Magnum Pleasure Store in Covent Garden, London is open

Lindsay Lohan attends the launch party for the Magnum Pleasure Store in London’s Covent Garden. PRESS ASSOCIATION Photo. Picture date: Wednesday July 1, 2015. To celebrate the store’s opening, Magnum has teamed up with designer Holly Fulton to create an exclusive necklace, incorporating Magnum through colour and design. Available to a select few competition winners, the necklace will be the key to a summer of unlimited freshly dipped ice creams at the Pleasure Store’s exclusive dipping bar. Photo credit should read: John Phillips/PA Wire

Lindsay Lohan attends the launch party for the Magnum Pleasure Store in London’s Covent Garden. Credit: John Phillips/PA Wire

Oh what a pleasure it is to work with Magnum ice cream! Who remembers last year fabulous dipping bar in Selfridges?

If like me you’ve been longing to dip your Magnum in some lush chocolate and sprinkle with all weird and wonderful stuff, cry no more: the Magnum Pleasure Store is in Covent Garden, London, until 30 August.

magnum pleasure store, london, proudlock and girlfriend

I went to the opening, attended by Lindsay Lohan – YES, Miss Lohan herself, Holly Fulton, Jameela Jamil, Oliver Proudlock and Rosie Fortescue.

magnum pleasure store, london, dani dutra

Just like the celeb guest (and ME!) you are now able to customise your own delicious Magnum ice cream: choose a choc –  white, milk or dark, then prettify and yummify with toppings like rose petals, black sea salt, a variety of nuts and other amazing stuff.

magnum pleasure store, london

Add a drizzle of choc and an M button and voilá: no ice-cream is like the other!

Lindsay Lohan and Holly Fulton attend the launch party for the Magnum Pleasure Store in LondonÕs Covent Garden. PRESS ASSOCIATION Photo. Picture date: Wednesday July 1, 2015. To celebrate the storeÕs opening, Magnum has teamed up with designer Holly Fulton to create an exclusive necklace, incorporating Magnum through colour and design. Available to a select few competition winners, the necklace will be the key to a summer of unlimited freshly dipped ice creams at the Pleasure StoreÕs exclusive dipping bar. Photo credit should read: John Phillips/PA Wire

Lindsay Lohan and Holly Fulton. Photo: John Phillips/PA Wire

But the gem is to come: all guests were gifted with an exclusive “Key to the pleasure” necklace designed by Holly Fulton, in collaboration and inspired by Magnum, that holds the key to free ice creams until the pop-up store closes. Now, that is exciting!

magnum pleasure store, london, dani dutra

If you didn’t attend the exclusive opening event, you too can get your hands on the necklace; Magnum is running lots of prize draws to gift them to members of the public.

And it could be you! Keep you eyes peeled and head over to Twitter (@MagnumUK) and pleasurestore.mymagnum.co.uk to find out how to win yours*. 

Still, your very own Magnum costs only £4.50 (ice cream, chocolate dip and 3 toppings), and the shop is open daily – Sunday to Thursday from 12pm to 9pm and Friday + Saturday, 12pm to 10pm, so plenty of time to get yours, until 30th August 2015.

If you can’t get to London, check out the beautiful new Magnum Pink and Black flavours available from a retailer near you!

*Conditions apply.

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Post written in collaboration with Magnum UK.

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