To bra or not to bra

Janet agent provocateur

The bra – often an outfit’s unsung hero – has been under fire recently.

Turns out that our always supporting friend could be not that supporting after all. A French study shows some evidence that bras are actually sagging our breasts more! Shock, horror.

Professor Jean-Denis Rouillon from the University of Franche-Comté says that his studies, involving of 330 women between the ages of 18-35 over the last 17 years, show that wearing the garment could actually make the nipples drop 7mm more per year (!!!) than if not wearing it.

Apparently breasts will not develop support tissue when a bra is worn, thus sagging quicker. On top of that, some of the participants also said their posture was improved and they were breathing better.

Although he found evidence that bras don’t help keep our breasts perky, Professor Rouillon said he would not advise straight away that we all go bra-less.

I am not sure how I feel about this one; I certainly welcome removing that restriction, but I don’t know if I could adopt it 24×7.

What about you? Would you revolutionise and burn you bras to free your boobs for good?

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Agent Provocateur Behind Closed Doors – Spring/Summer 2014 collection

Janet agent provocateur

Janet design

Lingerie – all of us girls wear it. And it is (most of the time) a behind-closed-doors thing – and that is the name of Agent Provocateur campaign for SS14. And it is shot by no one less than Miles Aldridge, the master of glam in the common, ordinary place photography.

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