Dove has been my deodorant of choice for quite sometime now, as I am very keen on the idea of using a deodorant that cares for your skin on top of protecting you.

And with the launch of Soft Feel, Dove is very unlikely to lose its crown with me!

First, I must highlight how in love with the fragrance, which has been developed exclusively with global fragrance house Givaudan.

Its scent is, of course, powdery, warm  and flowery with wood, amber and musk notes. The fact it was developed by a perfumier really comes across as it has many layers of amazingness. Truly unique and luxurious, especially for a deodorant.

Having said all that, the smell is not overbearing.

I am totally sold and, after the launch event I headed to another one (smelling of the new Dove, of course) and upon arrival, the lady taking the coats commented my perfume was lovely. I don’t think I need to say any more on that.

The Dove Soft Feel turns into a very fine powder upon application, leaving a soft feel in the underams. As all Dove deodorants, it has 1/4 moisturiser.

The lovely Dove Soft Feel is available in major retailers nationwide and the RRP is 125ml Dove SoftFeel Compressed deodorant is £3.79, 75ml Compressed deodorant £2.99 and 50ml Roll On £2.39.

And here is me, loving every minute of the fabulous launch venue in London. No, I didn’t photoshop myself there, it’s that unreal.

This post contains PR samples. This review, however, is based on my experience with the product and reflects my honest opinion on them.