Oh, Sleek. I’ve been a fan for a while but now you just stole a piece of my heart for good with the launch of the #MyFaceMyRules campaign, together with the charity Ditch the Label, which fights bullying worldwide.
With a huge 75% of people thinking women look better with no makeup*, there is no wonder makeup shaming is a real thing. Having suffered from acne for way too long an relying on makeup to make my face look closer to how I felt inside (read pretty, confident, glowy and pain free), I have heard all sorts.
And if I hadn’t said it clearly enough: No, I am not hiding behind a “mask”. No, I am not doing it for men. No, I don’t need attention. No, I don’t dislike the way I look. No, not a whore. Or a clown. And no, I don’t have too much time in my hands. Thanks.
Sleek is supporting my statements. MyFace. My Rules does what it says on the tin: it’s MY face, I will make it up as I want. And for whatever reason I want, for that matter.
Here’s the strong campaign video which stars real Sleep Makeup customers and sums up how I feel:
At the campaign launch, the Lifeproof foundation also came into play. Now, I am quite particular when it comes to foundation so I am always nervous when a brand I like a lot comes up with a new one. What if I don’t like it?
I can assure this is not the case here. This is a generous medium coverage foundation which is highly buildable into full.
It is sweat proof, oil free and has soft focus elements for a great finish which is not dewy or matte – it feels super natural, a little goes a long way and it certainly lives up to its “life proof” name.
I’ve also been using the Hydrating Primer, which is super lightweight with a moisture-rich formula. The foundation glides well and fells great! It costs £7.99 (20ml) and is the perfect base for the Lifeproof foundation!
*Survey conducted by Ditch the Label and Sleek Makeup. You can see the full Makeup Shaming: the data behind the trend report here.
There is also a Sleek Makeup customer survey on YouTube that I can totally relate to.